{"id":879,"date":"2025-06-17T15:29:38","date_gmt":"2025-06-17T07:29:38","guid":{"rendered":"https:\/\/awwwstore.com\/?p=879"},"modified":"2025-06-17T15:29:40","modified_gmt":"2025-06-17T07:29:40","slug":"the-art-of-the-upsell-how-to-boost-basket-size-in-your-dollar-store-without-raising-prices","status":"publish","type":"post","link":"https:\/\/awwwstore.com\/zh\/the-art-of-the-upsell-how-to-boost-basket-size-in-your-dollar-store-without-raising-prices\/","title":{"rendered":"\u8ffd\u52a0\u92b7\u552e\u7684\u85dd\u8853\uff1a\u5982\u4f55\u5728\u4e0d\u63d0\u9ad8\u50f9\u683c\u7684\u60c5\u6cc1\u4e0b\u63d0\u5347\u60a8\u7684\u4e00\u5143\u5e97\u7684\u7c43\u5b50\u898f\u6a21"},"content":{"rendered":"<p>Dollar Store Dynamos\uff01\u60a8\u5df2\u7d93\u638c\u63e1\u4e86\u5730\u9ede\u5075\u67e5\u3001\u4f9b\u61c9\u5546\u7ba1\u7406\u3001\u7522\u54c1\u898f\u5283\uff0c\u751a\u81f3\u662f\u6280\u8853\u5347\u7d1a\u7684\u6280\u5de7\u3002\u60a8\u7684\u5e97\u64e0\u6eff\u4e86\u6548\u7387\u3002\u4f46\u662f\uff0c\u9084\u6709\u4e00\u500b\u5f37\u5927\u7684\u3001\u7d93\u5e38\u88ab\u5ffd\u8996\u7684\u69d3\u687f\u6709\u5f85\u767c\u63ee\uff1a\"\u5012\u8ce3\u7684\u85dd\u8853<\/p>\n\n\n\n<p>\u5728\u4e00\u500b\u6240\u6709\u6771\u897f\u90fd\u662f $1.00\u3001$1.25 \u6216 $1.50 \u7684\u4e16\u754c\u88e1\uff0c\u60a8\u8981\u5982\u4f55\u8b93\u5ba2\u6236\u5728\u8cfc\u7269\u7c43\u88e1\u591a\u52a0\u4e00\u6a23\u6771\u897f\uff1f\u9019\u4e0d\u662f\u63a8\u92b7\u6602\u8cb4\u7684\u984d\u5916\u5546\u54c1 - \u90a3\u662f\u4e0d\u53ef\u80fd\u7684\uff01\u6211\u5011\u9700\u8981\u7684\u662f\u8070\u660e\u3001\u5de7\u5999\u4e14\u771f\u6b63\u6709\u5e6b\u52a9\u7684\u5efa\u8b70\uff0c\u9019\u4e9b\u5efa\u8b70\u53ef\u4ee5\u589e\u52a0\u5546\u54c1\u7684\u92b7\u552e\u6578\u91cf\uff0c\u5728\u4e0d\u89f8\u53ca\u50f9\u683c\u6a19\u7c64\u7684\u60c5\u6cc1\u4e0b\u63d0\u5347\u5e73\u5747\u4ea4\u6613\u50f9\u503c\u3002<\/p>\n\n\n\n<p>\u5fd8\u8a18\u786c\u92b7\u3002\u4e00\u5143\u5e97\u7684\u5012\u8ce3\u662f\u4e00\u7a2e\u6280\u5de7\u904a\u6232\u3002\u9019\u662f\u60a8\u7684\u5927\u5e2b\u8ab2\u7a0b\uff1a<\/p>\n\n\n\n<p><strong>I. <\/strong><strong>\u70ba\u4ec0\u9ebc\u5411\u4e0a\u92b7\u552e\u662f\u60a8\u4e00\u5143\u5e97\u7684\u91d1\u7926\uff1f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4f4e\u6210\u672c\uff0c\u9ad8\u5f71\u97ff\uff1a<\/strong>\u00a0\u53ea\u8981\u5728\u6bcf\u5929\u4ea4\u6613\u7684\u4e00\u534a\u9805\u76ee\u4e2d\u591a\u52a0\u4e00\u500b $1 \u9805\u76ee\uff0c\u5c31\u80fd\u5728\u4e00\u500b\u6708\u6216\u4e00\u5e74\u5167\u5927\u5e45\u63d0\u5347\u60a8\u7684\u5e95\u7dda\u3002<\/li>\n\n\n\n<li><strong>\u63d0\u5347\u5ba2\u6236\u50f9\u503c\uff1a<\/strong>\u00a0\u5982\u679c\u505a\u5f97\u597d\uff0c\u60a8\u5c31\u80fd\u5e6b\u52a9\u5ba2\u6236\u767c\u73fe\u4ed6\u5011\u53ef\u80fd\u932f\u904e\u7684\u6709\u7528\u6216\u6709\u8da3\u7684\u9805\u76ee\u3002<\/li>\n\n\n\n<li><strong>\u5eab\u5b58\u901f\u5ea6\uff1a<\/strong>\u00a0\u79fb\u52d5\u66f4\u591a\u7522\u54c1\uff0c\u6e1b\u5c11\u6b7b\u8ca8\u7684\u98a8\u96aa\uff0c\u4fdd\u6301\u8ca8\u67b6\u65b0\u9bae\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>II. <\/strong><strong>Dollar Store Upsell Playbook\uff1a\u884c\u4e4b\u6709\u6548\u7684\u7b56\u7565\uff08\u4e0d\u5978\u8a50\uff09<\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u638c\u63e1\u300c\u5b8c\u7f8e\u642d\u914d\u300d\uff08The Companion Close\uff09\uff1a<\/strong>\u00a0\u9019\u662f\u4e00\u5143\u5e97\u5012\u8ce3\u7684\u6838\u5fc3\u3002\u770b\u5230\u96fb\u6c60\uff1f\u5efa\u8b70\u624b\u96fb\u7b52\u6216\u73a9\u5177\uff1a\u9700\u8981\u96fb\u6c60\u55ce\uff1f\u6211\u5011\u9019\u88e1\u6709\u5f88\u68d2\u7684\u5c0f\u624b\u96fb\u7b52\uff01\u6216\u8005\u4f86\u5f97\u6b63\u662f\u6642\u5019\uff0c\u6211\u5011\u525b\u525b\u9032\u4e86\u4e00\u4e9b\u6709\u8da3\u7684\u767c\u5149\u73a9\u5177\uff0c\u53ef\u4ee5\u7528\u5230\u9019\u4e9b\u96fb\u6c60\uff01<\/li>\n\n\n\n<li><strong>\u770b\u5230\u81a0\u6c34\uff1f\u5efa\u8b70\u4f7f\u7528\u624b\u5de5\u85dd\u5957\u4ef6\u6216\u5b78\u6821\u7528\u54c1\uff1a<\/strong>\u00a0\u8981\u62ff\u81a0\u6c34\u55ce\uff1f\u6211\u5011\u7684\u65b0\u624b\u5de5\u85dd\u5957\u4ef6\u662f\u9031\u672b\u8a08\u5283\u7684\u5b8c\u7f8e\u9078\u64c7\uff01\u300c\u6216 \u300d\u53bb\u5b78\u6821\u62ff\u81a0\u6c34\uff1f\u5225\u5fd8\u4e86\u9019\u4e9b\u6709\u8da3\u7684\u8cbc\u7d19\u6216\u5f69\u8272\u6a61\u76ae\u64e6\uff01\"<\/li>\n\n\n\n<li><strong>\u770b\u5230\u751f\u65e5\u5361\uff1f\u5efa\u8b70\u4f7f\u7528\u79ae\u7269\u888b\u3001\u7d19\u5dfe\u6216\u5c0f\u73a9\u5177\uff1a<\/strong>\u00a0\u627e\u5230\u5b8c\u7f8e\u7684\u5361\u7247\uff1f\u6211\u5011\u6709\u53ef\u611b\u7684\u79ae\u7269\u888b\u548c\u7d19\u5dfe\uff0c\u8b93\u60a8\u7684\u79ae\u7269\u66f4\u7279\u5225\uff01\u6216\u8005\u7528\u9019\u4e9b\u6709\u8da3\u7684\u6d3e\u5c0d\u5c0f\u79ae\u7269\u589e\u52a0\u4e00\u9ede\u984d\u5916\u7684\u6771\u897f\uff01<\/li>\n\n\n\n<li><strong>\u770b\u5230\u5c0f\u5403\uff1f\u5efa\u8b70\u98f2\u6599\u6216\u9910\u5dfe\u7d19\uff1a<\/strong>\u00a0\u53e3\u6e34\u4e86\u55ce\uff1f\u62ff\u4e00\u676f\u6e05\u723d\u7684\u98f2\u6599\u914d\u85af\u7247\u5427\uff01\u6216\u8005\u9700\u8981\u4e00\u4e9b\u9910\u5dfe\u7d19\u4f86\u653e\u96f6\u98df\uff1f<\/li>\n<\/ul>\n\n\n\n<p><strong>III. <\/strong><strong>\u7d50\u5e33\u9b45\u529b\uff1a\u6536\u9280\u54e1\u662f\u60a8\u7684\u79d8\u5bc6\u92b7\u552e\u6b66\u5668\u3002\u8a13\u7df4\u4ed6\u5011\u5584\u65bc\u89c0\u5bdf\u3001\u6a02\u65bc\u52a9\u4eba\uff1a<\/strong><strong><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u9ede\u9078\u8207\u5efa\u8b70\uff1a<\/strong>\u00a0\u624b\u6a5f\u5145\u96fb\u5668\u7684\u9078\u64c7\u5f88\u68d2\uff01\u6211\u5011\u525b\u8cb7\u4e86\u9019\u4e9b\u65b9\u4fbf\u7684\u96fb\u7dda\u6536\u7d0d\u76d2 - \u53ef\u4ee5\u4fdd\u6301\u6574\u6f54\uff01\u6216\u8005\u6211\u770b\u5230\u60a8\u627e\u5230\u4e86\u6211\u5011\u65b0\u7684\u5b63\u7bc0\u6027\u7cd6\u679c - \u60a8\u5617\u904e\u914d\u5957\u7684\u53e3\u9999\u7cd6\u55ce\uff1f\u975e\u5e38\u597d\u5403\uff01<\/li>\n\n\n\n<li><strong>Impulse Power Zone\uff1a <\/strong>\u6709\u7b56\u7565\u5730\u5728\u7d50\u5e33\u901a\u9053\u4e0a\u64fa\u653e\u5c0f\u5de7\u8a98\u4eba\u7684\u5546\u54c1\uff0c\u6700\u9069\u5408\u5728\u6700\u5f8c\u4e00\u79d2\u52a0\u8cfc\uff1a\u6f64\u5507\u818f\u3001\u9470\u5319\u5708\u3001\u8ff7\u4f60\u6d17\u624b\u6db2\u3001\u7cd6\u679c\u3001\u55ae\u4efd\u96f6\u98df\u3001\u5c0f\u73a9\u5177\u3001\u96fb\u6c60\u3001\u96fb\u8a71\u914d\u4ef6\u3001\u5b63\u7bc0\u6027\u5c0f\u73a9\u610f\u3002\u4fdd\u6301\u65b0\u9bae\u611f\u548c\u76f8\u95dc\u6027\uff01<\/li>\n\n\n\n<li><strong>\u518d\u4f86\u4e00\u6b21\u300d\u7684\u63a8\u85a6\uff1a<\/strong>\u00a0\u60a8\u4eca\u5929\u9700\u8981\u4ec0\u9ebc\u5c0f\u7269\u54c1\u55ce\uff1f\u6211\u5011\u9019\u88e1\u6709 [\u63d0\u53ca\u76f8\u95dc\u7684\u65b0\u5546\u54c1\u6216\u71b1\u9580\u5546\u54c1]\u3002\u4fdd\u6301\u8f15\u9b06\u548c\u4f4e\u58d3\u529b\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>IV. <\/strong><strong>\u8996\u89ba\u8aaa\u6545\u4e8b\uff1a\u5546\u54c1\u92b7\u552e\u9b54\u8853\uff1a\u60a8\u7684\u5e97\u92ea\u4f48\u5c40\u6703\u8aaa\u8a71<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u4ea4\u53c9\u92b7\u552e\uff1a<\/strong>\u00a0\u628a\u4e92\u88dc\u7684\u7269\u54c1\u653e\u5728\u4e00\u8d77\u3002\u5c07\u9632\u66ec\u971c\u653e\u5728\u592a\u967d\u773c\u93e1\u548c\u6c99\u7058\u73a9\u5177\u65c1\u908a\u3002\u5c07\u5496\u5561\u676f\u9673\u5217\u5728\u5496\u5561\u548c\u652a\u62cc\u5668\u65c1\u908a\u3002\u5c07\u6d3e\u5c0d\u7528\u54c1\uff08\u789f\u5b50\u3001\u676f\u5b50\u3001\u9910\u5dfe\u3001\u88dd\u98fe\u54c1\uff09\u96c6\u4e2d\u5728\u4e00\u500b\u5145\u6eff\u6d3b\u529b\u7684\u5340\u57df\u3002<\/li>\n\n\n\n<li><strong>\u5b8c\u6210\u5c08\u6848\uff1a<\/strong>\u00a0\u91dd\u5c0d\u55ae\u4e00\u4efb\u52d9\u6216\u4e3b\u984c\uff0c\u5efa\u7acb\u5c0f\u578b\u7aef\u84cb\u6216\u5c55\u793a\u67b6\u3002<\/li>\n\n\n\n<li><strong>\u00a0\u6697\u793a\u7684\u6a19\u8b58\uff1a<\/strong>\u00a0\u4f7f\u7528\u53cb\u5584\u7684\u5c0f\u6a19\u8a8c\uff1a\u5225\u5fd8\u4e86\u96fb\u6c60\uff01\u3001\u5b8c\u7f8e\u642d\u914d\uff01\u3001\u5b8c\u6210\u60a8\u7684\u9020\u578b\uff01\u3001\u5132\u5b58\u4e26\u7bc0\u7701\u65c5\u8cbb\uff01<\/li>\n<\/ul>\n\n\n\n<p><strong>V. <\/strong><strong>\u4e00\u5143\u5e97\u92b7\u552e\u7684\u9ec3\u91d1\u6cd5\u5247\uff1a<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u771f\u8aa0\u5730\u63d0\u4f9b\u5e6b\u52a9\uff1a<\/strong>\u00a0\u5c07\u5efa\u8b70\u8996\u70ba\u5354\u52a9\uff0c\u800c\u975e\u58d3\u529b\u3002\u842c\u4e00\u60a8\u9700\u8981......\u6216\u300c\u8a31\u591a\u5ba2\u6236\u767c\u73fe\u9019\u5c0d......\u6709\u7528\u300d\u3002<\/li>\n\n\n\n<li><strong>\u4fdd\u6301\u76f8\u95dc\u6027\uff1a<\/strong>\u00a0\u5efa\u8b70\u5fc5\u9808\u8207\u9867\u5ba2\u5df2\u7d93\u5728\u8cfc\u8cb7\u7684\u7522\u54c1\u76f8\u7b26\u3002\u96a8\u610f\u7684\u5efa\u8b70\u6703\u8b93\u4eba\u89ba\u5f97\u5484\u5484\u903c\u4eba\u3002<\/li>\n\n\n\n<li><strong>\u5c0a\u91cd\u9810\u7b97\uff1a<\/strong>\u00a0\u8a18\u4f4f\u60a8\u7684\u6838\u5fc3\u50f9\u503c\u4e3b\u5f35\u3002\u8ffd\u52a0\u92b7\u552e $1 \u5546\u54c1\u8207\u5728\u5176\u4ed6\u5730\u65b9\u8ffd\u52a0\u92b7\u552e $20 \u5546\u54c1\u7684\u611f\u89ba\u622a\u7136\u4e0d\u540c\u3002\u5c0d\u5ba2\u6236\u4f86\u8aaa\uff0c\u9019\u662f\u4f4e\u98a8\u96aa\u7684\u3002<\/li>\n\n\n\n<li><strong>\u8ce6\u4e88\u60a8\u7684\u5718\u968a\u529b\u91cf\uff1a<\/strong>\u00a0\u5fb9\u5e95\u8a13\u7df4\u54e1\u5de5\u638c\u63e1\u9019\u4e9b\u6280\u5de7\u3002\u89d2\u8272\u626e\u6f14\u60c5\u666f\u3002\u8b93\u5b83\u8b8a\u5f97\u6709\u8da3\uff01\u6176\u795d\u6210\u529f\u7684\u8ffd\u52a0\u92b7\u552e\uff08\u5982\u679c\u53ef\u80fd\u7684\u8a71\uff0c\u5c0d\u5b83\u5011\u9032\u884c\u8ffd\u8e64\uff09\u3002<\/li>\n\n\n\n<li><strong>\u89c0\u5bdf\u8207\u9069\u61c9\uff1a<\/strong>\u00a0\u89c0\u5bdf\u9867\u5ba2\u7684\u53cd\u61c9\u3002\u54ea\u4e9b\u642d\u914d\u6548\u679c\u6700\u597d\uff1f\u54ea\u4e9b\u6548\u679c\u5e73\u5e73\uff1f\u4e0d\u65b7\u8abf\u6574\u60a8\u7684\u65b9\u6cd5\u3002<\/li>\n<\/ul>\n\n\n\n<p><strong>VI. <\/strong><strong>\u7684<\/strong><strong>&nbsp;\u6c7a\u8cfd<\/strong><strong>&nbsp;\u9b54\u529b\u5728\u65bc \u300c\u800c\u4e14......\u300d<\/strong><strong><\/strong><\/p>\n\n\n\n<p>\u4e00\u5143\u5e97\u8ffd\u52a0\u92b7\u552e\u7684\u85dd\u8853\u4e0d\u5728\u65bc\u64cd\u63a7\uff0c\u800c\u5728\u65bc\u63d0\u5347\u9867\u5ba2\u7684\u9ad4\u9a57\uff0c\u4e26\u5728\u4e00\u6b21\u65c5\u7a0b\u4e2d\u89e3\u6c7a\u4ed6\u5011\u66f4\u591a\u7684\u9700\u6c42\u3002\u9019\u5c31\u662f \u300c\u9084\u6709...... \u300d\u7684\u5fae\u5999\u85dd\u8853 - \u96fb\u6c60 \u300c\u9084\u6709 \u300d\u624b\u96fb\u7b52\u3001\u5361\u7247 \u300c\u9084\u6709 \u300d\u79ae\u7269\u888b\u3001\u6e05\u6f54\u5674\u5291 \u300c\u9084\u6709 \u300d\u62b9\u5e03\u3002<\/p>\n\n\n\n<p>\u900f\u904e\u638c\u63e1\u9019\u4e9b\u6280\u5de7 - \u5de7\u5999\u914d\u642d\u3001\u8cbc\u5fc3\u63a8\u92b7\u3001\u6709\u6548\u8a13\u7df4\u5718\u968a\uff0c\u4ee5\u53ca\u5584\u7528\u8cc7\u6599 - \u60a8\u5c31\u80fd\u5c07\u6bcf\u6b21\u8207\u9867\u5ba2\u4e92\u52d5\u7684\u6a5f\u6703\uff0c\u8f49\u5316\u70ba\u63d0\u5347\u8cfc\u7269\u7c43\u4e2d\u5546\u54c1\u6578\u91cf\u7684\u6a5f\u6703\uff0c\u6bcf\u6b21\u90fd\u80fd\u5b8c\u7f8e\u5730\u64fa\u653e $1 \u5546\u54c1\u3002\u9019\u662f\u7d14\u7cb9\u7684\u5229\u6f64\u9b54\u8853\uff0c\u4ea4\u7e54\u5728\u6a02\u65bc\u52a9\u4eba\u7684\u670d\u52d9\u4e4b\u4e2d\u3002<\/p>\n\n\n\n<p>\u524d\u9032\uff0c\u5de7\u5999\u5730\u8ffd\u52a0\u92b7\u552e\uff01\u770b\u8457\u90a3\u4e9b\u5e73\u5747\u7c43\u5b50\u5927\u5c0f\u6500\u5347\uff0c\u4e26\u5728\u8a55\u8ad6\u4e2d\u8b93\u6211\u5011\u77e5\u9053\u54ea\u500b\u642d\u914d\u6210\u70ba\u60a8\u5e97\u88e1\u7684\u8d85\u7d1a\u660e\u661f\uff01<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Dollar Store Dynamos! You&#8217;ve mastered location scouting, supplier wrangling, product curation, and even tech upgrades. Your store hums with efficiency. 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